Cross Media Marketing

INCREASE RESPONSE RATES WITH OUR CROSS MEDIA CAMPAIGNS.

Cross Media Marketing is one of the best options for improving the effectiveness of your marketing campaigns.

We create Cross Media Marketing (CMM) programs that use the most relevant media channels to provide you with the greatest impact for your marketing campaign.

Before we design the campaign, our team will invest the time necessary to identify the media channels that are most appropriate for meeting your objectives and matching your market demographics.

We will help you understand the most current integrated cross media strategies, and share valuable insights we’ve gained through the numerous successful implementations we have designed and conducted.

Benefits of an Effective CMM Campaign

Benefits our customers have experienced as a result of Adams’ CMM program development expertise include:

• Improved Brand Recognition
• Additional Sales and Revenue
• Strengthened Customer Database
• Enhanced Customer Relationships
• Customer Involvement to build your brand
• Interactive Marketing Experience to engage potential customers
• Increased Campaign Response Rates (for the initial and subsequent campaigns)

Here’s some cross media marketing examples that we’ve done for our clients.

CMM Services

• Personalized URLs (PURLs)
• Targeted Variable Data e-mails
• Trigger e-mails / text messages
• Express Landing Pages (GURLs)
• Real Time Custom Reporting
• Custom QR Codes
• Video hosting – desktop and mobile
• Mobile Marketing
• Augmented Reality
• Personalized Videos

PURLs

A personalized URL combined with a variable digital print direct mail component or variable e-mail blast is an effective way to increase your response rates. We have the in-house expertise to design and develop an integrated digital print and PURL strategy.

Dynamic Landing Pages

We develop uniquely branded landing pages that capture the important information from your target audience. This information can be used to gain a better understanding of your clients’ needs. By capturing this data we can increase your overall response rates and develop a more integrated strategy with follow-up communications.

Variable E-mail

We can incorporate a variable e-mail message as part of your integrated communication strategy. We use previous campaign responses to customize the messages in a triggered communication that will help produce leads.

Mobile Marketing

Mobile marketing is playing an increasingly important role in overall market strategies. We can design and implement a branded mobile landing page that efficiently measures response and drives revenue opportunities. With our online dashboard reporting you can easily track the effectiveness of your mobile campaign in real time. QR codes and SMS texting can also be integrated to enhance results.