Over the years, we've worked with several automotive dealerships that had one main goal.
When it comes to email marketing, we have all tested several ideas to try and improve our open rate. This may include different subject lines, call to action setups, font styles, images, the copy’s voice or tone, etc. But have you tried testing your campaigns preview text?
For those who have not heard the recent news from the USPS, the price of our 1st Class Mail Forever stamps are on the rise. Starting January 21st, the price will go up by 1 penny - $0.49 to $0.50. In addition, postcard stamps and metered letters will also have a one cent increase.
Being that you are reading this, I am going to assume you are a marketer or business owner who is using direct mail, or is open to start trying it. As we have all heard, direct mail is making a comeback. But did it really leave? No.
In order to stay on trend in email marketing, it is imperative that you are continuously testing new things and analyzing all your results. Email marketing is the least expensive way to make an impact on your customers so testing is the best way to find out what will work best for you and your company.
So when is the best time to send your email?
Adams Direct & Media Services offers numerous opportunities to help support business marketing efforts. One effort, which typically is a struggle for many businesses, is email marketing. From our experience and research, Adams DMS has established a list of best practices for successful email marketing campaigns.