Being that you are reading this, I am going to assume you are a marketer or business owner who is using direct mail, or is open to start trying it. As we have all heard, direct mail is making a comeback. But did it really leave? No.
In order to stay on trend in email marketing, it is imperative that you are continuously testing new things and analyzing all your results. Email marketing is the least expensive way to make an impact on your customers so testing is the best way to find out what will work best for you and your company.
So when is the best time to send your email?
Adams Direct & Media Services offers numerous opportunities to help support business marketing efforts. One effort, which typically is a struggle for many businesses, is email marketing. From our experience and research, Adams DMS has established a list of best practices for successful email marketing campaigns.
To continue our series of email best practices - here are some tips, facts and suggestions on Email Design.