Are you about to launch a Direct Mail marketing campaign for your business? Whether it's your first or fifth campaign, this book lays out the 15 most common direct mail mistakes to avoid, which will help maximize your ROI. 

A few important mistakes we cover, drawing from our personal experience:

  • No cover letter
  • Too many inserts

  • Poor quality mailing list

  • Targeting the wrong people

  • Not checking the USPS regulations

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