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  • data

  • cross media

  • variable
    digital printing

  • mailing

  • fulfillment
    and kitting

Making Waves
and Delivering success
with Every Marketing Solution

Contact Us Today

Adams Direct And Media Services:
Effective Marketing Solutions that Improve ROI

Data Management

We are the experts when it comes to updating
and cleansing your database files.


Let us help you maximize the value of your
data with our unique software programs.


To Learn More – Click Here


Adams Direct and Media Services - a division of Adams Addressing Associates. Inc. Contact Us Today

Cross Media Marketing

Communication is changing and so is the way that
people find the goods and services they need.


Add Cross Media Marketing to your
campaign to enhance your response rate.


To Learn More – Click Here


Adams Direct and Media Services - a division of Adams Addressing Associates. Inc. Contact Us Today

Variable Digital Printing

We offer a unique and diverse selection of digital printing options


Regardless of your digital printing needs, Adams has the expertise
and equipment to design an effective solution to provide you with the 
highest possible ROI.


To Learn More – Click Here


Adams Direct and Media Services - a division of Adams Addressing Associates. Inc. Contact Us Today

Mailing Services

We have over 49 years of direct mail experience
in all aspects of lettershop production.


Let us show you how to maximize your postage savings by utilizing our
intelligent inserters that allow you to run multiple versions in one print stream.


To Learn More – Click Here


Adams Direct and Media Services - a division of Adams Addressing Associates. Inc. Contact Us Today

Fulfillment and Kitting

Whether it's just a simple assemble and kitting project or a complex pick and
pack program, we have the qualified and experienced staff to make it successful.


We know how to accurately and seamlessly manage
your inventory from receiving to distribution.


To Learn More – Click Here


Adams Direct and Media Services - a division of Adams Addressing Associates. Inc. Contact Us Today


Latest News

Personalizing Direct Mail Towards the Right Audience

Did you know that Google, Disney, Amazon, and Adams DMS all started out in the owner's garage? As you may know, Adams Direct & Media... read more »

Standard Mail becoming Marketing Mail? Maybe Not!

This past January, the USPS rebranded its Standard Class Mail to Marketing Mail. It is expected that this name change will better communicate to mailers... read more »

Adams DMS Unveils New Service - DM2.0

Being familiar with Adams Direct & Media Services is a good thing!  As you may know, we assist a lot of our clients with print... read more »

2017 Email Best Practices | Testing

In order to stay on trend in email marketing, it is imperative that you are continuously testing new things and analyzing all your results. Email... read more »

2017 Email Best Practices | Timing

So when is the best time to send your email? To continue our series, here are some tips, facts and suggestions on the best times... read more »

2017 Email Best Practices | Design

To continue our series of email best practices - here are some tips, facts and suggestions on Email Design. Designing of Emails Keep your emails... read more »

Postage Rates Increasing this Weekend

As specialists in the production of personalized direct mail for over 50 years, Adams Direct & Media Services is keenly aware of the challenges our... read more »

2017 Email Best Practices | Subject Lines

Adams Direct & Media Services offers numerous opportunities to help support business marketing efforts. One effort, which typically is a struggle for many businesses, is... read more »

GT is the Next Ink-Jet

In the fast-paced world of print production speed is important. But like race cars on the track, speed is not everything. Flexibility, handling and the... read more »

It's 2PM. Do you know where your direct mail package is?

You have spent countless hours perfecting a message, carefully selected data, prioritized and formatted the package type to ensure delivery to your target audience. Now... read more »

Using AR to Enhance Your Message

Recent advances in technology have created new ways to present your company's message in ways that engage readers and alter the conventional ways information is... read more »

Stamp Prices Set To Drop 2 Cents In April

Starting April 10, stamps for 1-ounce letters will drop in price from 49 cents to 47 cents. This will come after the expiration of a... read more »

Defining the Modern Lettershop

The mailing industry is not a new one and the term "lettershop" has been around almost as long. As time rolls on, the way people... read more »

5 USPS Promotions for 2016

The Postal Regulatory Commission (PRC) has approved the USPS proposal for five direct mail promotion programs offering incentives to mailers to increase mail volumes. Emerging... read more »

Personalized Email: Whether to Get Personal or Not?

We read a very interesting article today by the CEO of Comm100, and thought it was good to share. The article is about personalizing your... read more »

Postage Increases are Coming

The Postal Regulatory Commission approved the USPS to increase its postage rate which will be going into effect on Sunday, May 31, 2015. Adams DMS... read more »

U.S. Postal Service to boost capital spending in 2015

Adams DMS is always keeping a close eye on the USPS as we rely heavily on their future operations.  In saying, we are happy to... read more »

Breaking News!

We have some good news to report! There will be no USPS postage increase in January 2015! The last several years we have seen an... read more »

Using QR codes successfully

When you do a little research on the internet you will find there are many mixed opinions regarding QR codes. Some believe they did not... read more »

Elevate your direct mail campaign by incorporating variable data!

Variable data printing (VDP) is virtually limitless at Adams! When you plan your next campaign take advantage of knowing any and all demographics such as... read more »

New Natural Gas Generator Installed

Today at our East Hanover facility, we finished installing a brand new Kohler Generator capable of keeping our building in full operation if we ever... read more »

Mohawk's Jack Haren named CFO of the year!

Due to the climate of the economy, any news regarding company growth and success tends to be quite sparse. It is refreshing to see a... read more »

Update: Saturday mail delivery to stay for now.

The elimination of Saturday mail delivery has been on our radar for quite some time now – February of last year to be exact, when... read more »

"Contact forms for the Marketing Ninja"

Contact forms are a great way to build your business and convert visitors into customers. Like any marketing tool, you have to be strategic... read more »

What is Augmented Reality?

What is Augmented Reality (AR)? AR technology works through computer vision and object recognition. It takes tangible items in the real world and transforms... read more »

15 rules of email marketing. 9 things to ditch. 6 rules to follow.

Marketo, a marketing and sales company, put together a cheat sheet called "17 Email Rules You Absolutely Have To Break". They use the word... read more »

Data Management: Saving the Planet

Americans seem to be much more conscientious about making eco-friendly decisions in the past decade. We bring our own bags to the grocery store, think... read more »

The Magical Email Hour

We recently posted some statistics that Adobe came up with forecasting how important personalization is in marketing going forward. There is a lot of strength... read more »

Trending topic: Is mail dying?

The USPS is struggling through some serious financial burdens – so we have seen various articles floating around asking the question: "Is mail dying?"... read more »

Marketers Name Personalization as #1 Priority for the Future!

Adobe recently published a new study which lists a ranking of what was most important to marketers to capitalize on in the future. With... read more »

How will Gmail’s new Auto-Unsubscribe Feature Affect Marketers?

Untitled Document It is considered best practice to always include an unsubscribe link in your emails, to keep them from ending up in the... read more »

Shh... Can you keep a secret?

In the sea of bills, junk mail, and catalogues everyone receives on a daily basis, sometimes it can be a challenge to capture your... read more »

Strength Behind Email Marketing

According to research, 88% of marketers use email marketing and 9% plan on launching an email campaign in the near future. That does not leave... read more »

Optimize Your ROI with One to One Marketing!

One to one marketing - also known as 1:1 marketing and personalized marketing, is a practical, yet an effective solution for companies to utilize.... read more »


"Personalization" continues to gain momentum in usage by marketers. It has helped to boost response rates and profitability in cross-media campaigns. Personalization assists marketers in... read more »

Become a brand ambassador with LinkedIn!

Do you find yourself joining social media sites just because everyone else is doing it? – Sometimes that the only driving force behind signing... read more »

Latest Tips on Crafting Email Subject Lines

A good analogy is a great way to communicate advice to marketing professionals. Hubspot’s article, “5 Ingredients to Cook Up an Engaging Email Subject... read more »

Web personalization & Email marketing

Happy Monday! As the holidays sadly come to an end, Adams Direct & Media Services is very excited for 2014! As we recap what... read more »

Cross Media Marketing will bring success in 2014!

A new year is upon us! Have you thought about incorporating digital marketing to enhance your campaigns in 2014? At Adams we believe there... read more »

USPS Postage Rates Going Up on January 26

Mailing a letter is about to get a little more expensive. Regulators on Tuesday approved a temporary price hike of 3 cents for a first-class... read more »

"Direct mail is still the strongest prompt for donations"

The holiday season is a great time of year to give back to those who are less fortunate. If your charity or nonprofit organization... read more »

Adams Direct & Media Services appoints new Senior Account Manager and Web Project Coordinator

We are excited to announce that we have recently welcomed Hopatcong resident Lisa DiFabrizio-Sanchez, and Morris Plains resident Lesley Delaney to the Adams family! ... read more »

Trending now: Social Media Marketing Trends 2014

Forbe’s article “The Top 7 Social Media Marketing Trends That Will Dominate 2014”, gives a forecast of what to expect in social media marketing trends... read more »

Learn three easy ways to build your email list for your business

Business owners know how important it is to reach out to existing and potential customers. Social Media is a great tool to increase brand recognition.... read more »

Do you certify your mail?

Adams Direct and Media Service (Adams DMS) specializes in helping our clients certify mail. We are approved by the United States Postal Service to offer... read more »

Paper & print focus: How can print and digital be integrated in the marketing mix?

The Drum Modern Marketing & Media The Drum speaks with the 'big leagues' to discuss integrating print into the wider marketing mix. As part of... read more »

Postal Service Moving Away From At-Your-Door Delivery

If you're moving to a newly built house, say goodbye to mail delivery at your door. Does Adams Direct and Media Service like to... read more »

Pre-testing marketing message can improve direct mail campaigns

We at Adams DMS are always looking for ways to help our clients reach their goal, while saving money.  An interesting article we found talks... read more »

It’s Official: Full-Service Intelligent Mail Barcode Requirement Set for January, 2014

Mailers who want to continue taking advantage of automation prices for First-Class Mail, Standard Mail, Periodicals and Bound Printed Matter will have to use... read more »

Future Mail Enhancements

Streamlined entry & payment. Harness GPS & mobile technology. Support world-class service & efficient operations. Linking Print & Digital Real Mail Image Notifications (RMIN)... read more »

Direct Mail is Coming to Life

As we have said a few posts ago, Adams Direct & Media Services dedicates time to stay on top of the constant changes in marketing... read more »

Four Challenges for Direct Mail Marketers

Adams Direct and Media Services loves to provide our readers with the content we find that will help others with their own marketing.  This article... read more »

Ten Powerful Marketing Tips for the Small Business

As a business owner, did you know that Marketing and advertising is important?  Of course you did!  Did you also know that ideas for marketing... read more »

Cross Media and Big Data a Perfect Match

Direct mail is found to be at the head of the table when measuring big data correctly in cross media campaigns. Using data, marketers... read more »

Direct Mail Response Rates Going Up!

Like all businesses, Adams Direct & Media Services dedicates time to stay on top of the constant changes in marketing and market trends.  With a... read more »

QR Codes – Today's Advantage, Tomorrows Success

Although QR Codes were initially used to track parts in vehicle manufacturing, today they are used over a much wider range of applications.  These applications... read more »
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