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Standard Mail becoming Marketing Mail? Maybe Not!

Mar 21, 2017

This past January, the USPS rebranded its Standard Class Mail to Marketing Mail. It is expected that this name change will better communicate to mailers how this mail class can be used.

However, is this change really going to happen? Maybe not!

Since this official change was released in January, there has been a lot of backlash from industry mailers. For example, is mailing 500 generic letters in regards to your health care plan really marketing mail..... or is it important mail that doesn't need to be first class?

Although this change may be reversed in the upcoming days or months, we wanted to make sure our followers are prepared for the change in the event it does go into effect.

Changes will include:

  • The new indicia – which will not go into effect until January 2018 or later, allowing time to use up pre-printed Standard Class stock.
  • Tray label and pallet markings will be deferred until mid-2017 or later.

Here are some key insights from the USPS:

  • Minimum Weight: none
  • Maximum Weight: less than 16 ounces.
  • Minimum Quantity: 200 pieces or 50 pounds of mail.
  • Uses: Printed matter, flyers, circulars, advertising, Newsletters, bulletins, catalogs, and Small parcels.

All USPS Marketing Mail prices are bulk prices, and each mailing must meet a minimum quantity of 200 pieces or 50 pounds of mail. There is no single-piece USPS Marketing Mail postage. In USPS Marketing Mail, there are prices for letters, flats/large envelopes, parcels, Marketing parcels and Parcel Select Lightweight parcels.

Additional Tips:

  • For domestic mail only. You cannot send USPS Marketing Mail to international addresses.
  • Many mailers use methods to speed up the delivery of their USPS Marketing Mail; such as sorting to the nearest NDC (National Distribution Center), SCF (Sectional Center Facility) Comingling, Copal, or even "Priority Mail Open and Distribute". This enables you to mail your trays or sacks of USPS Marketing Mail via Priority Mail to the postal facility nearest the final destination of your mail. These are very cost effective ways to get your message to your customer sooner.

So until we confirm which direction the USPS is going to truly take, please continue to contact Adams Direct & Media Services for all your additional insights and support in your mailing services.

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