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Adams Direct And Media Services:
Effective Marketing Solutions that Improve ROI

Data Management

We are the experts when it comes to updating
and cleansing your database files.

 

Let us help you maximize the value of your
data with our unique software programs.

 

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Adams Direct and Media Services - a division of Adams Addressing Associates. Inc. Contact Us Today

Cross Media Marketing

Communication is changing and so is the way that
people find the goods and services they need.

 

Add Cross Media Marketing to your
campaign to enhance your response rate.

 

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Variable Digital Printing

We offer a unique and diverse selection of digital printing options

 

Regardless of your digital printing needs, Adams has the expertise
and equipment to design an effective solution to provide you with the 
highest possible ROI.

 

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Adams Direct and Media Services - a division of Adams Addressing Associates. Inc. Contact Us Today

Mailing Services

We have over 49 years of direct mail experience
in all aspects of lettershop production.

 

Let us show you how to maximize your postage savings by utilizing our
intelligent inserters that allow you to run multiple versions in one print stream.

 

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Adams Direct and Media Services - a division of Adams Addressing Associates. Inc. Contact Us Today

Fulfillment and Kitting

Whether it's just a simple assemble and kitting project or a complex pick and
pack program, we have the qualified and experienced staff to make it successful.

 

We know how to accurately and seamlessly manage
your inventory from receiving to distribution.

 

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Adams Direct and Media Services - a division of Adams Addressing Associates. Inc. Contact Us Today

 

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Personalizing Direct Mail Towards the Right Audience

Mar 29, 2017

Did you know that Google, Disney, Amazon, and Adams DMS all started out in the owner's garage? As you may know, Adams Direct & Media Services (also known as Adams Addressing) is a woman-owned business that started out as a small shop specializing in direct mail. 52 years later, Adams DMS has grown into a Full Service Marketing Support Provider with a high demand of Variable Digital Printing, Email, Web, and Direct Mail Services. Over the course of those 52 years, Adams DMS has seen its fair share of marketing trends, specifically with direct mail.


Many marketers and ad agencies believe that mail is "old" or "outdated", and the cost associated with direct mail is not worth the effort. Although this may have been partially true when email marketing was first introduced, research over the past few years is showing resurgence in this trend. Not only are direct mail volumes on a steady rise, but surveys are reflecting a desire for mail, especially when it comes to the considerations of a purchase.


With that being said, we wanted to share a short list of statistics that may be good to keep in mind when designing your next direct mail marketing campaign.

  • 36% of people under 30 look forward to checking the mail each day.
  • Of that same group, 23% have bought or ordered something as a result of receiving direct mail. Mail offers cross-channel opportunity. Today, a product or offer is generally seen online or in an email first, but the direct mail piece helps secure the sale.
  • 91% of mail is picked up by the same person each day; 80% being women. And did you know that women make more than 80% of all purchasing decisions?
  • 39% of customers try a business for the first time because of direct mail.
  • And finally, direct mail household response rate is at 3.7% - as compared to .2% for emails/mobile, .1% for social media, and .02% for internet display.

With such high statistics leaning toward a female market, have you ever tried segmented testing?  Personalization is limitless and should be a fundamental part of your branding power. Fortunately, Adams DMS is equipped to assist any business with our marketing and personalization expertise.


If you have any questions, or need further assistance with a direct mail campaign, please call us today.


References: Data and Marketing Association, Gallup, Brand Vision Marketing, and Market Reach

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