Facebook Linked In Twitter Google Plus YouTube Secure File Transfer
  • data
    management

  • cross media
    marketing

  • variable
    digital printing

  • mailing
    services

  • fulfillment
    and kitting

Making Waves
and Delivering success
with Every Marketing Solution

Contact Us Today

Adams Direct And Media Services:
Effective Marketing Solutions that Improve ROI

Data Management

We are the experts when it comes to updating
and cleansing your database files.

 

Let us help you maximize the value of your
data with our unique software programs.

 

To Learn More – Click Here

 

Adams Direct and Media Services - a division of Adams Addressing Associates. Inc. Contact Us Today

Cross Media Marketing

Communication is changing and so is the way that
people find the goods and services they need.

 

Add Cross Media Marketing to your
campaign to enhance your response rate.

 

To Learn More – Click Here

 

Adams Direct and Media Services - a division of Adams Addressing Associates. Inc. Contact Us Today

Variable Digital Printing

We offer a unique and diverse selection of digital printing options

 

Regardless of your digital printing needs, Adams has the expertise
and equipment to design an effective solution to provide you with the 
highest possible ROI.

 

To Learn More – Click Here

 

Adams Direct and Media Services - a division of Adams Addressing Associates. Inc. Contact Us Today

Mailing Services

We have over 49 years of direct mail experience
in all aspects of lettershop production.

 

Let us show you how to maximize your postage savings by utilizing our
intelligent inserters that allow you to run multiple versions in one print stream.

 

To Learn More – Click Here

 

Adams Direct and Media Services - a division of Adams Addressing Associates. Inc. Contact Us Today

Fulfillment and Kitting

Whether it's just a simple assemble and kitting project or a complex pick and
pack program, we have the qualified and experienced staff to make it successful.

 

We know how to accurately and seamlessly manage
your inventory from receiving to distribution.

 

To Learn More – Click Here

 

Adams Direct and Media Services - a division of Adams Addressing Associates. Inc. Contact Us Today

Cross Media Marketing

Cross Media Marketing is the best option for improving the effectiveness of your marketing campaigns, reducing the costs of your overall marketing program, and providing you with the best Return on Investment (ROI). The team at Adams can create Cross Media Marketing (CMM) programs that use the most relevant media channels in a systematic effort that is carefully calculated to provide you with the greatest impact from your 1-to-1 marketing campaign. We will work with you to develop a Cross Media campaign that integrates all the relevant media channels to increase responses, maximize results, and improve your ROI.

Cross Media Marketing, Adams DMS, Direct Mailing, Cross Media, Mailing Services, Graphic/Web Design, Digital Printing,Microsite Development, Email Marketing     Cross Media Marketing, Adams DMS, Direct Mailing, Cross Media, Mailing Services, Graphic/Web Design, Digital Printing,Microsite Development, Email Marketing

Before we design the campaign, our team will invest the time necessary to identify the media channels that are most appropriate for meeting your objectives and matching your market demographics. We will help you understand the most current integrated cross media strategies, and share valuable insights we've gained through the numerous successful implementations we have designed and conducted.

Cross Media Marketing (CMM) Program Elements

  • • Personalized URLs (PURLs)
  • • Targeted Variable Data e-mails
  • • Trigger e-mails / text messages
  • • Express Landing Pages (GURLs)
  • • Real Time Custom Reporting
  • • Custom QR Codes
  • • Video hosting – desktop and mobile
  • • Mobile Marketing
  • • Augmented Reality
  • • Personalized Videos

Cross Media Marketing     Cross Media Marketing

Benefits of an Effective Cross Media Marketing Campaign

The benefits of an effective CMM program should go well beyond the increase in response rate to the initial CMM campaign. Benefits our customers have experienced as a result of Adams' CMM program development expertise include:

  • • Increased Campaign Response Rates (for the initial and subsequent campaigns)
  • • Enhanced Customer Relationships
  • • Improved Brand Recognition
  • • Strengthened Customer Database
  • • Additional Sales and Revenue
  • • Interactive Marketing Experience to engage potential customers
  • • Customer Involvement to build your brand

Cross Media Marketing     Cross Media Marketing

PURLs

A personalized URL combined with a variable digital print direct mail component or variable e-mail blast is an effective way to increase your response rates. We can also personalize the online experience with a PURL to increase your response rates. We have the in-house expertise to design and develop an integrated digital print and PURL strategy. Let us show you what we can do!

Dynamic Landing Pages

Let us develop a unique and specifically branded landing page that captures the important information from your target audience. This information can be used to gain a better understanding of your clients' needs, and that is data we can use to increase your overall response rates and develop a more integrated strategy with follow-up communications.

Variable E-mail

Adams can incorporate a variable e-mail message as part of your integrated communication strategy. We use previous campaign responses to customize the messages in a triggered communication that will help produce leads, provide valuable information for future campaign strategies, and increase overall ROI.

Smartphone / Mobile Marketing

Mobile marketing is playing an increasingly important role in overall market strategies. We can design and implement a branded mobile landing page that efficiently measures response and drives revenue opportunities. This type of mobile application can be viewed on smartphones and tablets. With our online dashboard reporting you can easily track the effectiveness of your mobile campaign in real time. QR codes and SMS texting can also be integrated to enhance results.

QR Codes

QR Codes – or Quick Response Codes – are becoming the best way to improve response rates from your customers to your campaigns and get them the information they need in the shortest time. QR Codes can be read on a smartphone by an application (app) that is free and widely available.

A Cross Media Marketing solution might include a variable data printed, direct mail postcard with a call-to-action in the form of a QR code directing the recipient to an interactive Personalized URL (PURL) or Generic URL (GURL) campaign. The online experience is designed to capture valuable information and help you understand your clients' needs. Ultimately, the value of an effective, integrated Cross Media campaign is seen in a higher measurable ROI.

Additionally, QR codes can be used to enhance client reach and response rates. QR codes are great for certain target markets, but need to be integrated into an effective market strategy to work as well as they can. Adams Direct and Media Services has case studies demonstrating our success in designing and implementing QR Codes as part of an overall campaign strategy.

Sample Cross Media Campaigns Using QR Codes

Here are some color digital QR codes that we created and successfully implemented for our clients.

This QR Code based campaign was designed to enable our client, an educational institution, to enhance their recruiting and enrollment efforts:

Cross Media Marketing

This campaign was designed to provide access to a free sample of paint for Paint Manufacturing client:

Cross Media Marketing

Reporting and Analytics:

  • • Measure and track campaign responses
  • • Activity reports
  • • Measure ROI
  • • Generate trigger communications
  • • Build key database statistics